Introducing Search engine optimization Ranking Factors – What will make me top? Or more precisely “What are the factors that establish my position within the natural listings for a specific key phrase and precisely what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, wants and needs to know. So let’s work through some solutions.
Unfortunately, the number of people who can definitively answer these questions by concisely explaining the countless factors, and the way they work with each other, is strictly confined to the engineers who work for the major search engines.
However, through combining the experience of the authors, the review team and disclosure from the major search engines and expert commentators, we have compiled a thorough list of the most basic factors which determine position in the listings.
What determines ranking position inside the natural listings?
The job or ranking within the natural listings for a particular key phrase is dependent on searching engine’s ranking algorithm.
For your search query entered into the major search engines, the algorithm uses rules or heuristics to recognize probably the most relevant pages, based on the page’s text content along with its context (which can be indicated by links using their company pages and sites).
Each internet search engine includes a different set of algorithms created by engineers who strive to make the best relevance for its users.
However, the ranking of natural listings has evolved as a science in the last ten years, according to an even longer past of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. To deliver relevance search engines have a tendency to use common search engine ranking factors.
Enough with the science: get using the ranking factors…
We are going to soon enough. But before we all do here’s anything for the wise: understanding many of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last couple of years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no need for any smoke or mirrors. If your agency refuses to show its strategies to you then our advice will be to proceed. Immediately!
Inspite of the mystique perpetuated about SEO it truly isn’t terribly difficult to grasp the concepts. The issue lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.
Who in my organization needs to know about this stuff?
It is essential for your technology team / agencies to understand these ranking factors. Additionally it is imperative that every content owners / authors / stakeholders know how good quality content can improve search rankings. Authors have to know which key phrases to make use of, otherwise you won’t use a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You should establish a ‘house strategy guide’ for your authors and editors.
And So I can ditch my SEO agency, right?
It depends, will be the honest answer. You might be able to, yet it is much more likely that the guide will inform your search strategy, together with you making the calls. However you will still need somebody to handle it (either in-house or outsourced). Ultimately the following information to search marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains a fantastic requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The bigger your company / market / website, the greater that task will be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is always to acquire a high, stable and long-term presence on the top from the SERPs for phrases that have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is really a leading reason behind internet search engine penalties. Equally, after looking at this informative guide, you will be able to determine whether your existing raadsj has ended-egging the SEO cake, or feeding you unsound advice.
Understand that search engine listings also employ ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for online search engine spamming (like over-optimization of any phrase or non-natural links off their sites ).