Most AdWords Management companies want you to think that AdWords management is all about keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small area of the AdWords puzzle. Focusing on it and keyword list building alone can be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to keep far from AdWords management businesses that go on and on regarding their “keyword research”. Market and keyword research can be Extremely expensive if it’s not done the right way. I see it as being a crutch for most AdWords management companies. In the end, how hard can it be to construct a large keyword list, sit back and watch being a client spends countless dollars testing out a brand new list then simply seeing which search phrases are profitable or otherwise not.
My point is niche research is one thing which is very cost efficient and fails to require a ton of wasteful spending. Additionally it is something that should be done very gradually to stop wasteful shelling out for huge amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you come across a company that covers niche research without suggesting about the following things, watch out. If they don’t mention these next few thing for you then 1) they don’t have what it requires to protect your wallet from wasteful spending, 2) They’re not doing much work for you…AT ALL.
AdWords Management will not be All About Market And Keyword Research
In fact Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management simply because Google HATES campaigns who have little if any adgroup relevancy. Irrespective of how many hours it requires to set a campaign up like this, even if this a new keyword list your campaigns ought to be set with perfect relevancy. Each keyword ought to be put in an adgroup all on its own or either be put into an adgroup with just several closely related keywords. It may take hours to set up a campaign like this but it’s a crucial step in decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how many times insufficient ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, obviously and expects to find out that your ads are perfectly related to the keyword that was searched on. Each one of your keywords an ad written particularly for that individual keyword with the keyword searched on appearing at least twice within the ad. Why don’t AdWords management companies let you know about this? It is a crucial a part of niche research! Initially you will get sorry results and high click costs if your ads don’t have perfect relevancy! Secondly how can you possibly get accurate is a result of “Keyword Research” if you’re contaminating your research with ads which do not convert and this cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a lot to do with keyword research. Consider it… Exactly what is the complete purpose? The purpose of market and keyword research is to locate which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Inexpensive- (Providing a great return on the click cost investment)
C-HORRIBLE – (You have to find which search phrases usually are not bringing you targeted traffic and sales. You know, those which cost a lot money but don’t bring in a dime. You need to find these terms and DELETE them.)
Landing Page Relevancy is where with a mixture of special programming and Seo, you make your landing page perfectly highly relevant to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you do make sure that you don’t fall for the whole “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” without the strategies I mentioned above.
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